Tourism & the Built Environment
Gehry’s Blossoming Beacons vs. a Paradisiacal Polder
Keywords:Floriade, starchitects, Bilbao Effect, Frank Gehry, flowers, horticulture, polders, carbon footprint, ecological costs
This paper explores the differences in ‘affect’ between Gehry’s blossoming beacons, whose visibility in the landscape lends them the role of beckoning flowers and the comparable invisibility of Floriade Expo 2022, whose horizontality granted it a subtlety that has thus far failed to elicit any of the thrill associated with the 'Bilbao Effect', even though it proffers an unparalleled botanical paradise. Thus far, it seems that people find biodiverse parks less impressive than buildings, even though thousands of people have worked tirelessly to ensure its viability. One year later, however, people are revaluating flower shows' ecological costs.
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